Terrace Blogs

Ten Reasons Why Your Business Needs An Updated, Modern Website

Starting a new business, medical practice or health clinic? Wondering if you need a website?

The answer is YES! And here is why:

1

A Website Attracts Customers.

Do you usually research new purchases online before deciding where to buy? If you are looking for a new doctor or health care professional, do you obtain information online before making an appointment? Think about how many times you have looked up something on the internet, today alone…

It is well-known that most people head straight to Google before making a purchase for any good or service. If you are not online – you are invisible to the bulk of consumers.

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2

A Call To Action.

Buy Now! Book Appointment! Subscribe! Im sure you’re familiar with these types of links on many websites. A Call-To-Action is a way of turning a visitor to your website to your customer. It allows you to direct your potential clients to engage with your business – and is a must throughout your website.

3

Boost Your Brand.

A great website can define your business and make you stand out from the crowd. Together with your logo, colour scheme, content and goods & services offered, it can promote trust amongst your clients.

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4

A 24/7 Business.

A website is there for your clients when you can’t be. It can act as your voice around the clock. It gives your potential customers the opportunity to research your services, make appointments, purchase goods or contact you, when it suits them.

5

A Website Is Cost-Effective

When establishing or marketing your business, a website should be your top priority. Given relatively low upfront and ongoing costs, a website can be a great return on investment.

At Terrace Web & Design the process is so simple – tell us what you need, and we will take care of the rest! Just think of all the financial benefits it can provide, including driving new customers to your business. Plus, its also a tax-deductible – so win-win!

6

Showcase Your Products or Services.

What a great opportunity to show your customers what you can offer, before they even pick up the phone, or step through your door. You can show high-resolution photos of your products from multiple angles, or describe the services you provide in detail – the possibilities are endless.

7

A Time Saver.

Your website can perform a number of tasks for you –  saving your precious time for the important things that need to be done. From a simple FAQ page that will answer common client questions, to automation of your online store or booking service – these days websites can help your business (and yourself) run more efficiently.

8

Tell Your Story.

Not only is your website the first impression most customers will have of your business, it also tells your story. Your vision and background. The atmosphere customers can experience within your bricks & mortar store. It can also give an impression of credibility and professionalism.

For community and sporting clubs, a website is a great way of documenting your history, club records and statistics.

9

Make It Easy For Customers To Contact You.

You can potentially include your contact information on every page of your website. This may be in the form of a contact form, a clickable link to dial your phone number, or even your address linked to Google Maps if you have a bricks & mortar store. Many websites will include a contact form in the footer, or a phone number in the header of every page. The easier it is for a customer to contact you, the better for your business.

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10

Expand Your Reach.

For a business without an online presence, their clientele may be limited to those within the local area and surrounding suburbs. A website can boost your exposure, attracting customers from interstate or even overseas.